Kinesiology 2250A/B Chapter Notes - Chapter 12: Canadian Content, Making Money, Consumerism

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Document Summary

Characteristics of the media internet have propelled us into a transition from an era of sponsored and programmed media for mass consumption into an era of multifaceted media content and experiences the media provide information, interpretation and entertainment. Print media include newspapers while electronic media include radio, tv etc. Power relations in society influence the priority that is given to them. Those who make decisions about content act as filters as they select and create the images and messages that they represent in the media. These people usually emphasize images and narratives consistent with dominant ideologies in the society as a whole. The corporate control of media has increased so its become more hyper commercialized, media content has emphasized consumerism, individualism, competition and class inequality as natural and necessary in society. Even though there is freedom of speech people on media think twice before they say anything.

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