Which of the following are situational influences for purchase decision?
→ All of these
_______________ is the process by which people acquire the skills, knowledge and attitudes necessary
to function as consumers.
Answer: consumer socialization
When the television production company that produces Law and Order series uses the Law
and order name on two other series (Law and Order Special Victims Unit and Law and Oder
Criminal Intent) it relies on _______________ to convince fans of the original show that the
new shows will be equally well crafted.
→ Stimulus Generalization
Stimulus Generalization occ