The ____________ now plays an integral role in most marketing campaigns, helping meld programs
into integrated marketing communications.
Advertising Standards Canada is a government body that regulates the advertising industry and its
Correct: false.Advertising Standards Canada is a self-regulatory, non-governmental association that
uses the consumer complaint process to review questionable ads.
Marketers increasingly turn to __________ campaigns to ensure that their messages reach a fragmented
audience that uses individual media choices to gather information and be entertained.
Correct: integrated marketing communications
Many tools such as special events, lobbying efforts, annual reports, and image management may be
used by a public relations department, although _________ often plays the most important role.
Which of the following statements about the promotional mix is true?
Answered:Advertising and direct marketing are the only promotional elements, which create