Ch 12 Prac MOS

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Management and Organizational Studies
Management and Organizational Studies 1021A/B
Kevin Thompson

The ____________ now plays an integral role in most marketing campaigns, helping meld programs into integrated marketing communications. Answered: consumer Correct: internet Advertising Standards Canada is a government body that regulates the advertising industry and its practices. Answered: True Correct: false.Advertising Standards Canada is a self-regulatory, non-governmental association that uses the consumer complaint process to review questionable ads. Marketers increasingly turn to __________ campaigns to ensure that their messages reach a fragmented audience that uses individual media choices to gather information and be entertained. Correct: integrated marketing communications Many tools such as special events, lobbying efforts, annual reports, and image management may be used by a public relations department, although _________ often plays the most important role. Answered: advertising Correct: publicity Which of the following statements about the promotional mix is true? Answered:Advertising and direct marketing are the only promotional elements, which create customized interaction. Correct: Of
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