Management and Organizational Studies 1021A/B Chapter Notes - Chapter 1: West Edmonton Mall, Hollywood Stock Exchange, Consumer Behaviour

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MOS 1021A/B Full Course Notes
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MOS 1021A/B Full Course Notes
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Document Summary

In today"s global culture, consumers often prize products and services that transport them to different places and allow them to experience the diversity of other cultures. What is consumer behaviour: consumer behaviour: the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. In the fast-food industry the loyal user accounts for one of five customers but for about 60% of all visits to fast food restaurants. Gender: people of the same age group tend to share a set of values and common cultural experiences that they can carry throughout life. In some cases marketers initially develop a product to attract one age group and then try to broaden its appeal later on: e. g. Red bull: differentiating by gender starts at a very early age.

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