MOS 3321 Chapter 5.pdf

3 Pages

Management and Organizational Studies
Course Code
Management and Organizational Studies 1021A/B
Kevin Thompson

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The Self 2013-01-10 12:26 PM Perspectives of the Self • Products bought because people are trying to highlight or hide some aspect of the self Does the Self Exist? • The idea that each single human life is unique rather than a part of a group developed only in late th th medieval times (between the 11 and 15 centuries) • The emphasis on the unique nature of the self is much greater in Western societies • Many Eastern cultures stress the importance of a collective self, in which the person’s identity is derived in large measure from his or her social group • Both Eastern and Western cultures see the self as divided into an inner, private self and an outer, public self o Western culture tends to subscribe to an independent interpretation of the self, which emphasizes the inherent separateness of each individual o Non-western cultures tend to focus on an interdependent self, where a person’s identity is largely defined by the relationships he or she has with others Self-Concept • Self-Concept – beliefs a person holds about his or her attributes and how he or she evaluates these qualities • Attributes of self-concept can be described along such dimensions as: o Their content (e.g. faci al attractiveness versus mental aptitude) o Positively o negatively (e.g. self -esteem) o Intensity o Stability over time o Accuracy (e.g. the degree to which one’s self -assessment corresponds to reality) Self-Esteem • Self-Esteem – positivity of your attitude toward yourself • People with low self-esteem do not expect that they will perform very well, and they will try to avoid embarrassment, failure, or rejection • People with high self-esteem expect to be successful, will take more risks, and are more willing to be the centre of attention • Often related to acceptance by others • Social Comparison – the person tries to evaluate his or her self by comparing it with other people’s and those of media images Real and Ideal Selves • Ideal Self – a person’s conception of how he or she would like to be • Actual Self – more realistic appraisal of the qualities we do and don’t have • Impression Management – work hard to “manage” what others think of us Multiple Selves • We have as many selves as we have different social roles • The self can be thought of as having different components or role identities o Some identities (husband, boss, or student) are more central to the self than others o Other identities (stamp collector, dancer, or advocate for the homeless) may be dominant in specific situations Virtual Identity • People assume
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