Management and Organizational Studies 1021A/B Chapter Notes - Chapter 7: Psychographic, Root Mean Square, Native Tongues
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MOS 1021A/B Full Course Notes
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Perception: process by which someone selects, organizes, and interprets information to create a meaningful picture of the world. Learning: behaviours that result from repeated experience or reasoning. Cognitive learning: making connections between two or more ideas or simply observing the outcomes of others" behaviours and adjusting your own accordingly. Brand loyalty: favourable attitude toward and consistent purchase of a single brand over time. Attitude change: 3 approaches, changing beliefs about the extent to which a brand has certain attributes, changing the perceived importance of attributes, adding new attributes to the product. Family in uence: consumer socialization: the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers, children learn to purchase from adults. Family in uence: family life cycle: a family"s progression from formation to retirement, with each phase bringing distinct needs and purchasing behaviours.