Management and Organizational Studies 1021A/B Chapter Notes - Chapter 1: Corporate Social Responsibility, Shoppers Drug Mart, Earth Hour

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: All

Document Summary

>>>these can all be marketed to encourage people to buy something or, as in the case of ideas, to encourage support. ** a good is a product you can touch and own. Examples are a pair of adidas running shoes or a can of red bull energy drink. * product: a tangible product that is marketed in four varieties. *promotion: promoted with :humorous ads, the sponsorship of extreme sporting events. (eg: motor sports, and music events online on its web tv channel ) >>>its target market that engages with online content. is an intangible product you cannot touch. A physiotherapy session, a holiday, or going to a movie are examples of services. Watch a movie at cineplex: marketers have worked to ensure that your experience encourages you to return: Movie selection, theatre layout, seating, and concession items have all been carefully selected with the comfort and needs of the target market in mind.