Management and Organizational Studies 1021A/B Chapter Notes -Millennials, Self-Perception Theory, Classical Conditioning

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Beth Lee

Document Summary

Attitude: a lasting general evaluation of people (including oneself), objects or issues. Tends to endure over time, applies to more than a momentary event. Attitude object (a ): anything toward which a person has an attitude whether it is tangible (ex. Functional theory of attitudes: by psychologist daniel katz: attitudes facilitate social behaviour. They exist because they serve some function for the person and are determined by a person"s motives. If consumer expects to deal with similar info at future time, they will form attitudes in anticipation: marketer wants to know why attitude held before changing it, attitude functions, utilitarian function: related to reward/punishment. Develop attitude towards product based on whether it provides pleasure or pain. Drink diet coke just for the taste of it : value expressive function: express consumer"s central values or self-concept. Formed because of what product says about him/her as a person, not objective benefit.