Management and Organizational Studies 1021A/B Chapter 10: MOS 1021 Consumer Behaviour Chapter 10 Summary

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: James O' Brian

Document Summary

Culture of highly trained, caring people who operate professionally in a unique atmosphere that is friendly & supportive. Top-quality service from start of sale to delivery of product (give exceptional experience) Product delivery is personal & essential to creating a positive impression that lasts. Delivery personnel are employed by sleep country to ensure commitment to quality. Buyers benefit from well-structured & efficient distribution systems. Marketing channel: consists of individuals & firms involved in process of making a product/service available. Logistical function: preparing & getting a product to buyers (gathering, sorting, dispersing) Intermediaries make possible the flow of products from producers to consumers. Transactional function: buying & selling goods/services as well as sharing risk. Facilitating function: make a transaction easier for buyers (financing & marketing) All 3 functions must be performed in a channel, though each member may not do all 3. Information utility: providing consumers with info needed to make informed purchases.