Management and Organizational Studies 1021A/B MOS consumer behavior chapter 2

3 Pages

Management and Organizational Studies
Course Code
Management and Organizational Studies 1021A/B
James O' Brian

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Chapter 2 the marketing environmentThe marketing environmenty The environment affects marketing and decisionsy Marketers scan the marketing environment in 6 key areas looking for factors that are important or changing what affects consumers1 demographic forces2 sociocultural forces 3 economic forces4 technological forces2 competitive forces6 regulatory forces is the process of continually acquiring information on events A marketing environment scan occurring outside the organization to identify trends opportunities and threats to a business Marketers use this knowledge to ensure that their product service and ideas are relevant and meaningful Demographic forces the statistical study of populations looks at characteristics such as age gender ethnicity income and
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