Textbook Notes - Jan 11.docx

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Department
Management and Organizational Studies
Course
Management and Organizational Studies 1021A/B
Professor
James O' Brien
Semester
Winter

Description
MOSTextbook Notes Chapter 1Marketing FundamentalsTarget marketProductPriceDistributionPromotionTypes of AdvertisingPublic relations o A launch event with the pressTV advertisingPrintbased advertisingOnline advertisingPointofsale materialThe Essence of Marketing Focusing on Customer NeedsSuccessful marketing programs focus on consumer needs and try to develop programs that delight the consumer and encourage customer loyaltyChallenges o Consumers do not always know what they want o Consumers do not always want to articulate their feelings o Consumers are u
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