Textbook Notes - Jan 16, 18.docx

3 Pages
40 Views
Unlock Document

Department
Management and Organizational Studies
Course
Management and Organizational Studies 1021A/B
Professor
James O' Brien
Semester
Winter

Description
MOSTextbook Notes The Marketing EnvironmentThe Marketing Environment Marketers scan the marketing environment in six key areas looking for factors that are important or changing They are 1 Demographic forces 2 SocioCultural forces 3 Economic forces 4 Technological forces 5 Competitive forces 6 Regulatory forcesA Marketing Environmental ScanA marketing environmental scan is the process of continually acquiring information on events occurring outside the organization to identify trends opportunities and threats to a business o Marketers use this knowledge to ensure that their products services and ideas are relevant and meaningfulDemographic ForcesThe statistical study of populations is referred to as demographics o It looks at characteristics such as age gender ethnicity income and occupation of a group of peopleInformat
More Less

Related notes for Management and Organizational Studies 1021A/B

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit