Textbook Notes - Jan 25.docx

3 Pages
Unlock Document

Management and Organizational Studies
Management and Organizational Studies 1021A/B
James O' Brien

MOSTextbook Notes Chapter 6Segmentation and TargetingMarket SegmentationThe essence of market segmentation target markets and product positioning is based on two important facts o Consumers have diverse needs and a single product cannot satisfy everyone o Companies have finite amounts of money and it needs to be spent efficiently and effectively on those consumers who are most likely to purchase the productIn the marketing world there are two main market segmentso The consumer market consists of goods services and the ideas that a person can purchase for their own personal use o The business market involves products that are purchased either to run a business or to be used as a component in another good or serviceMarket segmentation involves aggregating prospective buyers into groups that have common needs and respond similarly to marketing programsProduct differentiation is to position their products apart from the competition in the eyes of the consumerForms of
More Less

Related notes for Management and Organizational Studies 1021A/B

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.