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3. When looking at market segmentation, there are 2 main segment types. These are: a) Production and support b) Individual and family c) Mass and niche d) Consumer and business e) Buyers and users
1. Why do organizations use market segmentation? a) Segment marketing has proven to be the most successful approach over time b) Organizations have limited resources c) To have a clear understanding of the target market d) Both a) and c) e) Both b) and c)
is the term that describes the actions a person takes in purchasing and using products and services. a) Marketing b) Market Research c) Consumer behaviour d) Consumer management
