Management and Organizational Studies 2320A/B Chapter Notes - Chapter 2: Boston Consulting Group, Cash Cash, Cash Flow

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Gail Robertson

Document Summary

Chapter 2: company and marketing strategy partnering to build customer relationships. Strategic planning: the process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing marketing opportunities: sets the stage for the rest of the planning: Annual & long-range plans: the company"s current businesses and how to keep them going. Strategic plans: adapting the firm to take advantage of opportunities in its constantly changing environment: steps in strategic planning: Market oriented and defined in terms of satisfying basic customer needs. Motivating employees need to feel their work is significant and contributes to people"s lives. Emphasize the company"s strengths and distinct competencies in the marketplace. Stated as making more sales or profits. Mission statements are turned into detailed supporting objectives for each level of management: each management should be responsible for reaching the assigned objectives.