Management and Organizational Studies 4410A/B Chapter Notes - Chapter 4: Cost Leadership, Ryanair

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 4410A/B
• Professor: Raymond Leduc

Document Summary

If you have resources is it about getting more or protecting them: disney land: surprising and delighting customers. They say one thing that needs to be improved is waiting in line. So the talent that is most pivotal is the one waiting in line. Characters: mickey mouse is the face of the franchise: how much difference would we make in improving the performance of mickey. Mouse as opposed to the performance of some other talent group. Sweepers at disney very important but not pivotal may not need a lot of performance talent. Aim performance incentives where performance matter like customer service (answering questions) Differentiation there may be a higher cost but that"s your business being different/unique. Cost focus generally used by smaller firms but you need many customers unachievable in an industry depending on economies of scale telecommunications for example.