Management and Organizational Studies 4410A/B Chapter 1: Chapter 1 notes
Document Summary
Strategy formulation, implementation and evaluation activities occur at 3 hierarchical levels in a large organization; this helps a firm function as a competitive team: corporate, divisional/strategic business unit, functional. The strategic mgmt process is an objective, logical, systematic approach for making major decisions in an organization: organizes qualitative and quantitative info. Firms should continually monitor internal/external events and trends so that timely changes can be made as needed. continually adapting to changes in external trends/events/internal capabilities. Effectively formulating, implementing and evaluation strategies that capitalize on above factors. Vision statement what do we want to become? : first step in strategic planning. Mission statement - enduring statements of purpose that distinguish one business from other similar firms. Indentifies the scope of a firm s operations in product/market terms. What is our business: a clear mission statement should describe the values and priorities of a firm, broadly charts the future direction.