Management and Organizational Studies 4410A/B Chapter 2: Chapter 2 notes
Document Summary
Chapter 2: business vision & mission in the beginning, a new business is only a collection of ideas vision/mission statements usually found in the front of annual reports. 90% of all companies have used a mission statement sometime in the last 5 years. Current ideas about mission statements have been set forth by peter drucker ( father of modern mgmt ) for his studies at. Gm: says that what is our business? is synonymous with what is our mission? , mission statement declaration of a firm s reason for being; shows what a firm wants to be and who to serve. aka a creed statement, statement of purpose, statement of philosophy, statement of beliefs, statement of business principles or a statement of defining our business . Both profit and vision are needed to motivate a workforce effectively. Campbell and yeung emphasize that process of developing a mission statement should create an emotional bond and.