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Textbook Notes for Colin Mc Dougall

WESTERNMOS 2320A/BColin Mc DougallWinter

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 8-9: Aeroplan, Brand Awareness, Zipper

OC9964255 Page
3 Nov 2016
13
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WESTERNMOS 2320A/BColin Mc DougallWinter

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 14-15: Sales Promotion, National Do Not Call List, Media Mix

OC9964258 Page
3 Nov 2016
11
Marketers must consider how to communicate the value proposition to the target market. 3 components of imc strategy: consumer/target market, channels o
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WESTERNMOS 2320A/BColin Mc DougallWinter

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 12-13: Dollarama, Augmented Reality, Electronic Data Interchange

OC9964258 Page
3 Nov 2016
9
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WESTERNMOS 2320A/BColin Mc DougallWinter

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 10-11: Demand Curve, Price Ceiling, Oligopoly

OC9964258 Page
3 Nov 2016
8
Customer service- human or mechanical activities that firms undertake to help satisfy customer needs and wants. Continuum from a pure service to a pure
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WESTERNMOS 2320A/BColin Mc DougallFall

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 3: Aisle, Upper Class, Media Consumption

OC5408475 Page
19 Dec 2017
0
Companies analyze the marketing environment based on a framework. One of the goals of value based marketing is to provide greater value to consumers th
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WESTERNMOS 2320A/BColin Mc DougallFall

Management and Organizational Studies 2320A/B Chapter 10: Chapter 10 - the intangible product

OC54084744 Page
19 Dec 2017
0
It"s t(cid:455)pi(cid:272)all(cid:455) less e(cid:454)pe(cid:374)si(cid:448)e fo(cid:396) fi(cid:396)(cid:373)s to (cid:373)a(cid:374)ufa(cid:272)tu(ci
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WESTERNMOS 2320A/BColin Mc DougallFall

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 15: Proactivity, Surefire, Reward System

OC5408479 Page
19 Dec 2017
0
Service oriented leadership behavior service culture service-oriented employee. Some companies require their employees to work in environments where th
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WESTERNMOS 2320A/BColin Mc DougallFall

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 14: Advertising Mail, Adwords, Retail

OC54084711 Page
19 Dec 2017
0
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WESTERNMOS 2320A/BColin Mc DougallFall

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 12: Tiffany & Co., Franchising, Data Warehouse

OC54084712 Page
19 Dec 2017
0
Distribution channels, supply chain and logistics are related. Distribution channel: the set of institutions that transfer the ownership of and move go
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WESTERNMOS 2320A/BColin Mc DougallFall

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 4: Tim Hortons, Weight Watchers, Reference Group

OC5408479 Page
19 Dec 2017
0
The consumer decision process model represents the steps that consumers go through before, during and after making purchases. Because marketers often f
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WESTERNMOS 2320A/BColin Mc DougallFall

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 17: One-Child Policy, Mercosur, Individualism

OC5408476 Page
19 Dec 2017
0
Globalization - refers to the increased flow of goods, services, people, technology, capital, information and ideas around the world. Global markets ar
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WESTERNMOS 2320A/BColin Mc DougallFall

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 1: Market Orientation, Institute For Operations Research And The Management Sciences, Marketing

OC5408475 Page
19 Dec 2017
0
Marketing plan - specifies their marketing activities for a specific period of time. Those who want and can afford an organizations product. Exchange -
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