Textbook Notes for Kenneth Bowlby

WESTERNMOS 2320A/BKenneth BowlbyFall

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 3: Baby Boomers, Millennials, Competitive Intelligence

OC2103297 Page
9 Nov 2013
21
It is important to look at the entire business process form the consumers point of view. Must focus on efforts to satisfy customer"s needs that match t
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WESTERNMOS 2320A/BKenneth BowlbyFall

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 2: Swot Analysis, Strategic Planning, Marketing Plan

OC2103298 Page
9 Nov 2013
20
Corporate level done by the company"s top management and focuses on overall direction of the entire company. Functional level planning that deals with
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WESTERNMOS 2320A/BKenneth BowlbyFall

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 4: Focus Group, Personal Information Protection And Electronic Documents Act

OC2103298 Page
9 Nov 2013
15
Marketing research a set of techniques and principles for systematically. Market research collecting, recording, analyzing, and interpreting data that
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