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Textbook Notes for Management and Organizational Studies 2320A/B at Western University (UWO)

WESTERNMOS 2320A/BMichael AlosioFall

Management and Organizational Studies 2320A/B Chapter 1-7 and 17: MANAGEMENT AND ORGANIZATIONAL STUDIES 2320 MIDTERM GUIDE

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7 Oct 2018
0
Price: transacting value: price: the overall sacrifice consumers are willing to give up money, time, and energy, p(cid:396)i(cid:272)e (cid:374)eeds to
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WESTERNMOS 2320A/BJohn WhiteFall

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 1-7, 17: Customer Relationship Management, Green Marketing, Marketing Mix

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15 Oct 2015
34
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WESTERNMOS 2320A/BJohn WhiteFall

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 8: Voice Of The Customer, Panel Data, Retail

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29 Nov 2017
0
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WESTERNMOS 2320A/BEmily Chen- BendleWinter

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 15: Brand Awareness, Telemarketing, Multiple Exposure

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11 Apr 2018
0
Chapter 15 - advertising, sales promos, personal selling. Interest: once they are aware, communications must be had to maintain their interest in the p
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WESTERNMOS 2320A/BBen MarcusSpring

Management and Organizational Studies 2320A/B Chapter 8: Chapter 8

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30 Mar 2018
0
Product - anything that is of value to a consumer and can be offered through a marketing exchange. Product strategies are central to the creation of va
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WESTERNMOS 2320A/BJohn WhiteFall

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 9: Colgate-Palmolive, Toothpaste, Private Label

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29 Nov 2017
0
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WESTERNMOS 2320A/BEmily Chen- BendleWinter

Management and Organizational Studies 2320A/B Chapter 9: Product, Branding, and Packaging Design

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28 Mar 2018
0
Chapter 9 - product, branding, and packaging design. Core customer value - the basic problem-solving benefits that consumers are seeking. Associated se
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WESTERNMOS 2320A/BEmily Chen- BendleWinter

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 14: Integrated Marketing Communications, Direct Marketing, Adwords

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11 Apr 2018
0
Integrated marketing communications - represents the promotion dimension, encompassing a variety of communication disciplines (general, advertising, pe
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WESTERNMOS 2320A/BBen MarcusSpring

Management and Organizational Studies 2320A/B Chapter 12: Chapter 12

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30 Mar 2018
0
Distribution channel - the institutions that transfer the ownership of and move goods from the point of production to the point of consumption. Focuses
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WESTERNMOS 2320A/BJohn WhiteFall

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 6: Marketing Mix, Mass Customization, Micromarketing

OC3652607 Page
27 Sep 2016
10
Step 5) identify and develop positioning strategy (positioning) Step 1: establish overall strategy or objectives articulate the mission and objectives
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WESTERNMOS 2320A/BJohn WhiteFall

Management and Organizational Studies 2320A/B Chapter Notes - Chapter 4: Personal Knowledge Base, Decision Rule, Cognitive Dissonance

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4 Oct 2016
19
The consumer decision process the process model represents the steps that consumers go through before, during and after making purchases. Functional ne
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WESTERNMOS 2320A/BBen MarcusSpring

Management and Organizational Studies 2320A/B Chapter 13: Chapter 13

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30 Mar 2018
0
Retailing - the set of business activities that add value to products and services sold to consumers for their personal or family use. Wholesalers - fi
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