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Textbook Notes for Management and Organizational Studies 3322F/G at Western University (UWO)

WESTERNMOS 3322F/GJohn WhiteWinter

Management and Organizational Studies 3322F/G Chapter Notes - Chapter 1-5, 12: Brand, Oligopoly, Detergent

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WESTERNMOS 3322F/GTara LeeWinter

Management and Organizational Studies 3322F/G Chapter Notes - Chapter 8: Sales Promotion, Customer Relationship Management, Merchandising

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Promotions are activities that focus on making a sake, usually in a short period of time. When planning and implementing promotions, the marketing orga
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WESTERNMOS 3322F/GBeth LeeWinter

Management and Organizational Studies 3322F/G Chapter Notes - Chapter 6: Data Mining, Avail, Advertising Mail

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Chapter 5: planning for direct response communications: movement toward direct and interactive media, companies are combining mass communication and ma
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WESTERNMOS 3322F/GBeth LeeWinter

Chapter 5.docx

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WESTERNMOS 3322F/GBeth LeeWinter

Management and Organizational Studies 3322F/G Chapter Notes - Chapter 7: Online Advertising, Interactive Media, Video Advertising

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Chapter 7: planning for online and interactive communications. Since personalization is one of the cornerstones of customer relationship management pro
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WESTERNMOS 3322F/GTsorng- Yeh LeeWinter

Management and Organizational Studies 3322F/G Chapter Notes - Chapter 7: Advertising In Video Games, Interactive Media, Video Advertising

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Chapter 7: planning for online and interactive communications. Since personalization is one of the cornerstones of customer relationship management pro
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WESTERNMOS 3322F/GBeth LeeWinter

Management and Organizational Studies 3322F/G Chapter Notes - Chapter 10: Engagement Marketing, Shopper Marketing, Marketing

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Experiential marketing focuses on giving a target audience a brand relevant customer experience that adds value to their values. The ultimate goal of e
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WESTERNMOS 3322F/GTara LeeWinter

Management and Organizational Studies 3322F/G Chapter Notes - Chapter 6: Database, Online Database, Database Marketing

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There is a slow migration away from mass media such as print and broadcast media and toward direct and interactive media. Advancing technology has crea
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WESTERNMOS 3322F/GBeth LeeWinter

Chapter 1 .docx

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WESTERNMOS 3322F/GBeth LeeWinter

Management and Organizational Studies 3322F/G Chapter Notes - Chapter 9: Branded Content, Product Placement, Corporate Communication

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WESTERNMOS 3322F/GJohn WhiteWinter

Management and Organizational Studies 3322F/G Chapter Notes - Chapter 8: Brand Equity, Gift Card, Sales Promotion

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In order to create awareness and interest in the promotion, there must also be media advertising to support it, and possibly some publicity generated b
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WESTERNMOS 3322F/GJohn WhiteWinter

Management and Organizational Studies 3322F/G Chapter Notes - Chapter 9: Advertising Campaign, Crisis Communication, Psychographic

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A form of communication designed to gain public understanding and acceptance. Use publicity that does not necessarily involve payment. Internal publics
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