Management and Organizational Studies 1021A/B Chapter Notes -Canadian Tire

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Ch 1 Look Over MOS
Marketing creates value.
The main thing marketing creates is:
Jobs in advertising and sales
Value
Products that are not needed
When consumers purchase online through CanadianTire.ca, the products they purchase are
delivered by Canada Post or a courier company like FedEx. In what area does Canada Post
add value?
Promotion
Price
Place
product
Which of the following best describes a company providing a service?
Coca Cola sells the syrup to local bottlers who deliver and sell it to the retailers who sell it to
you
A local group is trying to get an ordinance passed and hires a public relations firm to design a
campaign
to convince voters to approve their initiatives.
Molson Canadian produces a new “light” beer to target women in their mid twenties.
Black & Decker gives Canadian Tire a good deal on a bulk shipment of multi driver tools.