Management and Organizational Studies 1021A/B Chapter Notes - Chapter 17: High Tech, Native Tongues, Credit Union

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Bob Larose

Document Summary

Can be defined by regions, demographics, values, race, ethnicity. French-speaking quebecers exhibit different consumption behavior than rest of canada. More likely to believe everybody should be free to do their own thing. More willing to pay higher prices for convenience and premium brands. Cautious about new products and try sth new after they see that the product has proven itself. Brand loyalty, but willing to switch brands if offered a special. Less likely to buy grocery items on impulse, increasingly calculating in food purchases. Grocery stores respond by offering more discount coupons, weekly specials etc. Highest% of alcohol drinkers but lowest% of excessive drinkers. Big buyers of lottery tickets; more likely to subscribe to book clubs. Make fewer long-distance phone calls; travel less whether for business or pleasure. More ppl buy life insurance, but fewer have credit cards. Tend to use services or credit unions (cid:523)caisses populaires(cid:524) rather than banks.