Management and Organizational Studies 1021A/B Chapter Notes - Chapter 29: Sports Equipment, High Tech, Marketing Mix

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Bob Larose

Document Summary

Consumer utilities offered by retailing: information, entertainment, recreation etc. Retailing= all activities involved in selling, renting, and providing goods/services to ultimate consumers for personal, family, or household use. Important marketing activity; engages the customer, provides a place for showcasing products. Economic value represented by # of ppl employed in retailing and total amount of. $ exchanged in retail sales: time= e. g. opened (cid:884)(cid:886) hours/ all-year-round, place= close to customer, convenient locations, form= production, specification, alteration of product, possession= purchase is made easier by different ways to pay for the purchase. One utility is often emphasized more than others. Retail trade is canada"s (cid:884)nd largest labor force. Growing trend for american retailers to open locations in canada because of its relatively healthy economy. Major industrialized nations experienced soft demand and market challenges in retailing. Some developing countries o emerging markets in asia and eastern europe are. Mar 30 | mos1021b | the marketing mix (product, price, place, promotion)