Management and Organizational Studies 1021A/B Chapter 2: Chapter 2 - The Marketing Environment
kuninfiescj7463 and 39637 others unlocked
21
MOS 1021A/B Full Course Notes
Verified Note
21 documents
Document Summary
Marketers scan the marketing environment in six key areas, looking for factors that are important or changing which are: y demographic forces y socio-cultural forces y economic forces y technological forces y competitive forces y regulatory forces. Marketing environmental scan: the process of continually acquiring information on events occurring outside the organization to identify trends, opportunities and threats to your business. Demographics is the statistical data on a population according to characteristics such as age, gender, ethnicity, income, and occupation. 8. 7 million y the elderly populations in canada likely to spend their resources on travel and. Healthcare y baby boomers: generation of people born between 1946 and 1964. during baby boom, families averaged 4 children. group now accounts for 60% of expenditures on consumer goods/services y generation x: people born between 1965 and 1976. not as brand loyal as baby boomers. tend to be more self-reliant, entrepreneurial, and better educated.