Management and Organizational Studies 1021A/B Chapter Notes - Chapter 6: Carl Jung, Global Health, Geodemography

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Vicki Olds

Document Summary

Personality: personality person"s unique psych makeup and how it consistently influences the way they respond to the env, debate of people behaving differently across situations and personality traits just underlying. Consumer behaviour on the couch: freudian theory: freud human behaviour stems from conflict (in mind among 3 symbolic self systems) between desire to gratify physical needs and necessity to function as a responsible member of society. Motivational research: motivational research (1950s) qualitative research approach based on psychoanalytic/freud interpretations w/ emphasis on unconscious motives assumption that soc unacceptable needs channeled into acceptable outlet. Men reluctant to give blood cause think vital fluids drained. Archetypes universally shared ideas/behaviour patterns (birth/death/devil themes in myths/stories/dreams: brands have personalities similar to humans. Easy to understand brand personality (brand archetypes grounded in human psyche across culture/time given human traits to brand) Helps comm. team catch up into notions of how think of brand. Evidence to assure marketing decisions will achieve concrete biz objectives.