Management and Organizational Studies 1021A/B Chapter Notes - Chapter 2: Telemarketing, Anti-Spam Techniques, Disposable And Discretionary Income

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Kevin Thompson

Document Summary

Provides marketers with direction on how to best market products to meet changing consumer needs. Successful marketing programs must reach out and address changes in the marketplace while also touching areas of increasing interest. The marketing environment-the factors that marketers monitor to stay current and informed- and explain how these factors impact marketing decisions. Looks at demographic trends, socio-cultural changes, the economic environment, the use of technology, the competitive nature of the market, and regulatory forces. Specifically socio-cultural factors, demographic factors, economic factors, technological factors, competitive factors, and regulatory factors. Marketers take this approach and scan the elements of the marketing environment to identify business opportunities. After conducting further analysis and research, marketers integrate sound business ideas into marketing plans that provide direction for the business. Businesses and non-profit organizations use this approach to stay appraised of changes that affect their target markets.