Management and Organizational Studies 2320A/B Chapter 10: Chapter 10 - the intangible product

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Colin Mc Dougall

Document Summary

It"s t(cid:455)pi(cid:272)all(cid:455) less e(cid:454)pe(cid:374)si(cid:448)e fo(cid:396) fi(cid:396)(cid:373)s to (cid:373)a(cid:374)ufa(cid:272)tu(cid:396)e thei(cid:396) p(cid:396)odu(cid:272)ts i(cid:374) less de(cid:448)eloped countries. After the se(cid:396)(cid:448)i(cid:272)e has (cid:271)ee(cid:374) pe(cid:396)fo(cid:396)(cid:373)ed, it (cid:272)a(cid:374)"t (cid:271)e (cid:396)etu(cid:396)(cid:374)ed: purchase risk can be relatively high, services sometimes provided extended warranties and. To recover effectively from servi(cid:272)e failu(cid:396)es, fi(cid:396)(cid:373)s (cid:373)ust (cid:374)ot o(cid:374)l(cid:455) liste(cid:374) to the (cid:272)usto(cid:373)e(cid:396)s" complaints but act on them. Whether another business or individual customer, buyers can be influenced by a variety of pricing methods, it is up to marketers to determine which of these methods works best for the seller, the buyer and the community. Service: any intangible offering that involves a deed, performance or effort that cannot be physically possessed. Customer service: human or mechanical activities that firms undertake to help satisfy their (cid:272)usto(cid:373)e(cid:396)s" (cid:374)eeds a(cid:374)d (cid:449)a(cid:374)ts: good customer service adds value to products. Ca(cid:374)ada has (cid:271)e(cid:272)o(cid:373)e i(cid:374)(cid:272)(cid:396)easi(cid:374)gl(cid:455) depe(cid:374)da(cid:374)t o(cid:374) se(cid:396)(cid:448)i(cid:272)es (70% of ca(cid:374)ada"s e(cid:272)o(cid:374)o(cid:373)(cid:455) is (cid:373)ade up of the service sector).