Management and Organizational Studies 2320A/B Chapter Notes - Chapter 3: Millennials, Food Marketing, Consumer Protection

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Alex Mc Dougall

Document Summary

Firm, and hence consumers indirectly, is influenced by the macroenvironment, which includes influences such as culture demographics as well as social, technological, economic and political/legal factors. Corporate partners: parties that work with the focal firm are its corporate partners. Macro environmental factors: aspects of the external environment- culture, demographics, social trends, technological advances, economic, political. Culture: the shares meanings, beliefs, morals, values, and customs of a group of people, marketers have to have products or services identifiable by and relevant to a particular group of people. Country culture: country culture: easy-to-spot visible nuances that are particular to a country, such as dress, symbols, ceremonies, language, coulors and good preferences, and also subtle aspects, which are trickier to identify. Regional subcultures: the region in which people live in a particular country affects the way they react to different cultural rituals, or even how they refer to a particular product category, eg.