Management and Organizational Studies 2320A/B Chapter Notes - Chapter 4: Focus Group, Personal Information Protection And Electronic Documents Act

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Kenneth Bowlby

Document Summary

Marketing research a set of techniques and principles for systematically. Market research collecting, recording, analyzing, and interpreting data that can aid decision makers involved in marketing goods, services, or ideas. It is important to establish in advance what information is required to answer specific research questions and how they should be obtained. Step 1: define the research problem and objectives. Incorrect definition will end up with wrong solution regardless of the process taken. Correct definition will be wrong if the process is not used correctly. Researchers must identify the type of data needed and determine the type of research necessary to collect it. Secondary data pieces of information that have been collected prior to the. Syndicated data data available for a fee from commercial research firms such as symphony iri group, national purchase diary panel, nielson, and leger. Researchers must pay attention to how the secondary data was collected.