Management and Organizational Studies 2320A/B Chapter Notes - Chapter 10: Poutine

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Milford Green

Document Summary

Its cofounder and creative genius, steve jobs, apple"s very first personal computers, introduced in the late 1970"s, stood apart because of their user friendly look and feel: with steve jobs gone, the creative engines cooled, profits were being shadowed by hp etc, they needed to be more customer driven and have new product innovation, return of steve jobs in 1997, unleashed mac os x served as the launching pad for a new generation of. Apple computers and software products: put apple back on the map, then it introduced the sleek and sexy, ipod and then 18 months later introduced the itunes, the ipod captures more than 70% of the music player market; and apple"s itunes is currently the number two music store online or offline in the world (walmart is number 1, for the third straight year, apple was named in the world"s most innovative company in boston consulting group"s most innovative company survey of.