Management and Organizational Studies 2320A/B Chapter Notes - Chapter 9: Froot Loops

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Reyes

Document Summary

Marketers consider the types of products they are designing and selling because it impacts how they promote, price and distribute their products types of products include: specialty products customers show such a strong preference towards them that they"re willing to spend a considerable amount of effort to search for the best suppliers (luxury cars, legal or medical professionals, or designer clothing, shopping products consumers will spend a fair amount of time comparing alternatives (furniture, fragrances, appliances, etc. , convenience products consumer is not willing to spend any effort to evaluate prior to purchase; frequently purchased commodity items (beverages, bread, soap, etc. , unsought products products consumers either do not normally think of buying or do not know about (i. e. gps systems when they first came out were an unsought product because no one knew about them, so they didn"t know to look for them)