Management and Organizational Studies 2320A/B Chapter Notes - Chapter 9: Brand Awareness, Brand Loyalty, Froot Loops

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Angela White

Document Summary

Core customer value the basic problem solving benefits that consumers are. Convert core customer value into the actual product. Associated services (augmented product) the non physical attributes of the products, including product warranties, financing, product support, and after-sale service. Consumer products products and services used by people for their personal use. Specialty products/ services, shopping products/services, convenience products/services, unsought products/services. Product mix the complete set of all products offered by a firm. Product lines groups of associated items, such as those that consumers use together or think of as a group of similar products. Product category an assortment of items that the customer sees as reasonable substitutes for one another. Each category within a product line may use the same or different brands the names, terms, designs, symbols, or any other features that identify one seller"s good or service as distinct from those of other sellers. Product mix breadth the number of product lines, or variety, offered by the firm.