Management and Organizational Studies 2320A/B Chapter Notes - Chapter 5: Second Doctor, Organizational Culture, North American Industry Classification System
Document Summary
Business-to-business marketing refers to the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailers. Buying raw materials, components, and parts that allow them to manufacture their own goods. B2b companies are demanding that suppliers demonstrate social responsibility by putting in place policies and practices to reduce their carbon footprint. Resellers marketing intermediaries that resell manufactured products without significantly altering their form. Tends to be one of the largest purchasers of goods and services. Federal government"s buying of goods and services is done centrally by public works and government services canada on behalf of more than 85 departments, agencies, crown corporations, and special operating agencies. Merx makes it possible for businesses of any size to have easy access in contracting opportunities with government of canada. Excludes other vendors from participating and may limit the products.