Management and Organizational Studies 2320A/B Chapter Notes - Chapter 13: Giant Tiger, Personalization, Delayed Gratification

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Ricardo Reyes

Document Summary

Can gain more control, be more efficient, and save money. Challenge to excite consumers about grocery shopping. Answer new high-end concept, focusing on creating a theatre of food with demonstrations throughout the store. Providing variety, quality and depth of products not found in other grocery stores. Results pete"s frootique stores have won numerous grocery awards including best independent specialty grocery store in canada 3 times. Department stores broad variety and deep assortment. Full line discount broad variety at low prices. Specialty limited merchandise with service in small store. Drugstores specialty for pharmaceutical and health. Category specialist discount with narrow but deep assortment. Extreme value full line, limited, very low prices. Off-price inconsistent assortment of brand name at low prices. Specialty stores need to serve the segment of consumer beyond what bigger retailers provide. Founder gordon reid decided to focus on creating value. General merchandise store offers everything customers needed under one roof.