Management and Organizational Studies 3321F/G Chapter 3: CHAPTER RECAP

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Beth Lee

Document Summary

Learning: a relatively permanent change in behaviour that is caused by experience. Does not have to affect the learner directly, we can learn vicariously or through incidental learning (ie. remembering a jingle from a commercial) Behavioural learning theories: assume that learning takes place as a result of responses to external events, as opposed to internal thought processes. Does not focus on internal cognitive processes. See the mind as a blank black box in which we cannot see so instead we must study what goes into the box and what comes out. Represented by two major approaches to behavioural learning: classical approach. Classical conditioning(pavlov) : occurs when a stimulus that naturally elicits a response is paired with another stimulus that does not elicit a response on it"s own. Associative learning: consumers learn associations between stimuli in a rather simple fashion without more complex processes such as memory or cognition involved.