Management and Organizational Studies 3322F/G Chapter Notes - Chapter 8: Sales Promotion, Customer Relationship Management, Merchandising

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3322F/G
• Professor: Tara Lee

Document Summary

Promotions are activities that focus on making a sake, usually in a short period of time. When planning and implementing promotions, the marketing organizations provides an offer to customers in return for something they must do. Because the offer is valid only for a certain period, the impact of the offer and its success or failure can be measured quickly. A wide variety of promotion offers are presented here, all of which are suited to achieving specific marketing and marketing communications objectives. The right promotion must be offered at the right time if the offer is to bring true benefit to the brand or company. In order to create awareness and interest in the promotion, there must also be media advertising to support it, and possibly some publicity generated by public relations and social media campaigns. A coordinated effort is usually required to make a sales promotion a success.