Media, Information and Technoculture 2151A/B Chapter Notes - Chapter 8: Heteronormativity, Otc Markets Group, Burberry

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 2151A/B
• Professor: Selma Purac

Document Summary

The marketplace tends to split consumers up according to this male/female binary. If goods are separated into male and female categories, it is implied that one should use goods that are appropriate to their gender. This distinction shows us just how exclusionary the marketplace can be: 1) does not account for those who fall outside the male/female binary, 2) implies that male goods should only be purchased by males, and that. The idea that shopping is female is a dominant one and one that has long ruled. Hudson"s bay. does not align with his gender; hence the notion that he is in drag . Looking at the differences + similarities of gendered goods at walmart, target, & Cbc marketplace documentary: the battle of the sexes. 47% more than men and for less product). . 92, w - . 96 = 26% more than men), deodorant (m -. 00 for 70g , w - . 00 for.