Media, Information and Technoculture 2153A/B Chapter 3: Adorno- The Culture Industry Notes- Chapter 3

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Theodor adorno and the culture industry- chapter 3 notes. Adorno studied the effects of mass media on culture and society: the culture industry. Recognized that the direction in which western societies were developing could not be accounted for by orthodox marxism. In germany, witnessed the powerful role that mass media played in shaping the opinions and behaviour of populations. When he arrived in a(cid:373)eri(cid:272)a, he (cid:272)o(cid:374)fro(cid:374)ted a so(cid:272)iety i(cid:374) (cid:449)hi(cid:272)h the (cid:373)ass (cid:373)edia"s i(cid:374)flue(cid:374)(cid:272)e started to develop. Walter benjamin: argued that he various technologies of mechanical reproduction was cultural expressions. Adorno refutes this because the media of reproduction ensnared them into false consciousness. Saw reproduction as the ingression of the capitalism into culture and life. Enlightenment was in the 17th and 18th centuries. Intellectual movement: foundation of contemporary western society, barbarism to culture is part of the legacy, barbarity and reason are intertwined. Intellectual faculty of the human mind was utilitarian- purpose to define and control: achieved through identification.

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