Philosophy 2074F/G Chapter Notes -List Of Muppets, Egalitarianism, John Rawls
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For God so loved the world, that he gave his only Son, that whoever believes in
him should not perish but have eternal life. --John 3:16
Jesus said to him, “I am the way, and the truth, and the life. No one come to the
Father except through me.”--John 14:6
So now faith, hope, and love abide, these three; but the greatest of these is love.--
1 Corinthians 13:13
Sins destroy you, Jesus saves you God blessing!
Advertising: the whole or only some of the truth
--Tibor R. Machan
Seller’s part and customer’s part.
Advertising is first and foremost a means for conveying information. OR Ethics
requires that those who sell goods and services should first of all help customers.
Machan defends the approach to advertising that does not require of merchants that
they tell all. So long as merchants are honest, do not mislead or deceive, they are
acting in a morally satisfactory manner. It is not good for advertisers-and there is
nothing in morality that requires it of them--to take up the task of informing
consumers of the conditions most favorable to them in the market place, to aid them
in their efforts to find the best deal.
Most ethicists think that it is ethically or morally wrong to fail to tell all, the whole
truth, when they communicate to others about their wares, services, goods, products,
Apart from advertising, people also concealing truth in resume, normal day or the first
1. The vice of suppressio Veri (the suppression of the truth)
Leiser: in commercial transactions persons owe others the whole truth and nothing but
the truth. E.g. Not telling those costly product can be bought in elsewhere with
cheaper price is ethically wrong.
Is it ethically required that the merchant become informed about these matters and
convey the information to potential customers?
Altruist’s answer: yes, so suppressio veri is wrongful. Telling the whole truth would
help other people in living a good human life. ---one has responsibility to advance the
interest of others. One is responsible to seek and obtain the well-being of his fellow
Only altruism ethics support the view that merchant who does not tell all “is certainly
unethical.” live solely to do good for others.
Intuitionism--when one embarks on earning a living and deals with perfect strangers,
one should not promote one’s weaknesses, one should not volunteer information
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