Urbam - Creative Cities, Florida.docx

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CITIES AND THE CREATIVE CLASS RICHARD FLORIDA
Cities have been seen as cauldrons of diversity and difference and as fonts for creativity and
innovation
Suggests the need for some conceptual refocusing and broadening to account for the location
decisions for people as opposed to those of firms as sources of regional and national economic
growth
From a policy perspective, this basic conceptual approach has undergirded policies that seek to
spur growth by offering firms financial incentives and the like
WHY GEOGRAPHY IS NOT DEAD
With the internet and modern telecommunication and transportation systems, the thinking
goes, it is no longer necessary for people who work together to be together, so they won’t be
People will inhabit places, but increasingly the economic inhabits a space
Place and community are more critical factors than ever before
AGGLOMERATION AND CLUSTER THEORIES
Similar firms tend to cluster
The ability to rapidly mobilize talent from such a concentration of people is a tremendous
source of competitive advantage for companies in our time driven economy of the creative age
Regional economic growth is associated with tight knit communities where people and firms
form and share strong ties
Declining social capital means that society becomes less trustful and less civic-minded believes
a healthy civic minded community is essential to prosperity
The kinds of communities that we both desire and that generate economic prosperity are very
different than those of the past
Social structures that historically embraced closeness may now appear restricting and invasive
New communities are also more effective at generating economic growth and attracting higher
technology to a region
The same strong ties that help members of a group often enable it to exclude outsiders
HUMAN CAPITAL AND URBAN REGIONAL GROWTH
The economic importance of a place is tied to the efficiency with which one can make things and
do business
Economic growth will occur in places that have highly educated people
Highly educated individuals were drawn to places that were inclusive and diverse
They are succeeding largely because creative people want to live there. The companies follow
the people or in many cases, are started by them
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