Attribution: judgments about the causes of our own and other people"s behaviour and. Kelley 3 types of information to determine the attribution type: personal (internal) attributions: people"s behaviour is caused by their characteristics situational (external) attribution: aspects of the situation cause a behaviour: consistency, distinctiveness, consensus. When all are high we tend to make a situational attribution. When consistency is high, and the others are low we tend to make a personal attribution. Fundamental attribution error: underestimating the impact of the situation and overestimating the role of personal factors when explaining other peoples behaviours. Self-serving bias: making relatively more personal attributions for successes and more situational attribution for failures. Primacy effect: refers to our tendency to attach more importance to the initial information that we learn about a person: we tend to be most alert to info we first receive, and initial info may shape how.