Memory processes that allow us to record and later retrieve experiences and information. Encoding getting information into the system by translating into a neural code that your brain processes. Automatic processing encoding that occurs without intention and requires minimal attention attention. Effortful processing encoding that is initiated intentionally and requires conscious. Retrieval the process of accessing information in long term memory. Once information leaves the sensory registry, it must be represented by some type of code to be retained in short term memory and transferred into long term memory. Semantic encoding: focus on the meaning of a stimulus. Motor encoding: code of patterns of movement. Retrieval: pull information out of storage when we want to use it. Structural encoding processing based on structure of information. Phonological encoding processing based on sound. Semantic encoding processing based on meaning. Levels of processing concept: the more deeply we process information, the better it is remembered.