Psychology 2010A/B Chapter Notes - Chapter 1: Perfectly Clear, Stereoscopy, Calendar Date

• School: Western University
• Department: Psychology
• Course: Psychology 2010A/B
• Professor: Terry Biggs

Document Summary

Folk psychology: an umbrella term for various assumptions and theories based on the everyday behaviour of ourselves and others. Cognition: the mental action or process of acquiring knowledge and understanding through thought, experience and the senses. Methods of traditional psychophysics - scientific investigation of the relationship between sensation and stimulus. Imaging techniques; to observe brain in action. Bit: binary digit; the most basic unit of information. Every event that occurs in a situation with two equally likely outcomes provides one bit of information. Processing is the idea that information reduces uncertainty in the mind of the receiver. Amount of info provided by a given message is proportional to the probability that that particular message will occur. Idea underlying information- processing theory - - > information provided by a particular message is not determined solely by its content, but rather by the whole array of possible messages of which this particular message is just one.