Love and work work and love, that"s all there is. sigmund freud. Industrial/organization (i/o) psychology is the study of human behaviour in the workplace. A recent concern is how individuals balance work and family life. An imbalance between these two spheres of daily living can lead to what i/o psychologists call work-family conflict. One of the biggest decisions in life is choosing a career. The average person works at least 8 hours a day, 5 days a week, 50 weeks a year, for 40 to 45 years. Therefore it is important to enjoy what you do for a living. People with limited job skills and qualifications have limited job options. Choosing a career is a luxury usually afforded to the middle and upper classes. For those are able to select a career, personal qualities and family influences come into play.