There 3 kinds of social influence: conformity: any change in behaviour caused by another person or group. Example: a spectator at a hockey game might boo the referee because others are. They could of accepted or declined the request. 11failing to obey was not present as an option, but may have been considered by the individual. Example: a child may be ordered by a parent to go clean their bedroom. People are often susceptible to listen to obedience by an authority figure. Conformity encompasses compliance and obedience because it refers to any behaviour that occurs as a result of others" influence (no matter what the nature of that influence). Compliance and obedience refers to behaviour that resulted specifically from requests or orders. Note: although conformity encompasses both these aspects, we will only refer to it when behaviours are influenced by requests or orders in this section.