Psychology 2070A/B Chapter Notes - Chapter 7: Autopilot, Reverse Psychology, Milgram Experiment

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Conformity: a change in behavior as a result of the real or imagined influence of other people. Informational social influence: the need to know what"s right Asking others what they think or watching what they do helps us reach a definition of the situation. Informational social influence: conforming because we believe that others" interpretation of an ambiguous situation is more correct than ours and will help us choose an appropriate course of action. People estimated how far a point of light appeared to move in a dark room. When they saw the light by themselves, their estimates varied widely. When they were brought together in groups and heard other people announce their estimates, they conformed to the group"s estimate of how much the light moved. Information social influence can lead to private acceptance. Private acceptance: conforming to other people"s behavior out of a genuine belief that what they are doing or saying is right.

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