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Chapter 10

chapter 10

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Psychology 2080A/B
Gillian Mandich

CHAPTER 10: NON EXPERIMENTAL RESEARCH PART 2: SURVEY RESEARCH surveys - determine how people feel about a particular subject - provide opportunity to examine correlations among participants responses to look for possible patterns of cause and effect such as does bullying in childhood cause problems in the future - dispel myths how questionnaire is designed - researchers use existing questionnaires - avoid redesigning them and can compare with previous studies - what do i expect from the questionnaire? what do I expect to accomplish. sometimes researchers begin studies without thinking of the purpose of it - campus security example Types of Questionnaires open-ended questionnaires: one that the respondents answer in their own words - more likely researcher will discover something non-anticipating - hard to code makes data analysis messy close-ended questionnaires: one that limits the respondents to certain alternatives - easier to code and analyze fewer off wall responses - more likely for error *flexibility of open-ended questions makes them more useful for small scale and preliminary studies whereas the standardization of close-ended questions makes them more suitable for larger studies Address single issue at once (page 248): - person might agree to one thing but disagree with the other Avoid Bias(page 248) Make Alternates Clear mutually exclusive: categories defined so that membership in one rules out membership in the other exhaustive: categories designed so that all possible cases will fall into one of them social desirability- a characteristic of certain responses that causes people to choose response even if it does not represent their true opinion verification key: a collection of items on a questionnaire that are designed to detect dishonest answers acquiescence- the tendency to agree with a statement on a questionnaire regardless of its content - evident with true and false questions - “i don’t like fish” visual analogue scale: a question that asks for a response by marking a line between the minimum or maximum value for the statement. women should be allowed to decide for themselves whether to continue a pregnancy agree________________________________disagree likert scale: a question that asks for a rating of the extent of agreement or disagreement with a statement; a rating scale agree disagree 1 2 3 4 5 6 - produces less valid results branching items: a set of questions that enable the respondent to move through a survey in different ways, depending upon the responses. Sequence the items - answers to some questions may be biase
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