Psychology 2080A/B Chapter Notes - Chapter 10: Visual Analogue Scale, Likert Scale, Social Desirability Bias

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Published on 22 Apr 2013
School
Western University
Department
Psychology
Course
Psychology 2080A/B
CHAPTER 10: NON EXPERIMENTAL RESEARCH PART 2: SURVEY RESEARCH
surveys
-determine how people feel about a particular subject
-provide opportunity to examine correlations among participants responses
to look for possible patterns of cause and effect such as does bullying in
childhood cause problems in the future
-dispel myths
how questionnaire is designed
-researchers use existing questionnaires
-avoid redesigning them and can compare with previous studies
-what do i expect from the questionnaire? what do I expect to accomplish.
sometimes researchers begin studies without thinking of the purpose of it
-campus security example
Types of Questionnaires
open-ended questionnaires: one that the respondents answer in their own
words
-more likely researcher will discover something non-anticipating
-hard to code makes data analysis messy
close-ended questionnaires: one that limits the respondents to certain
alternatives
-easier to code and analyze fewer off wall responses
-more likely for error
*flexibility of open-ended questions makes them more useful for small scale
and preliminary studies whereas the standardization of close-ended
questions makes them more suitable for larger studies
Address single issue at once (page 248):
-person might agree to one thing but disagree with the other
Avoid Bias(page 248)
Make Alternates Clear
mutually exclusive: categories defined so that membership in one rules out
membership in the other
exhaustive: categories designed so that all possible cases will fall into one of
them
social desirability- a characteristic of certain responses that causes people to
choose response even if it does not represent their true opinion
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Document Summary

Chapter 10: non experimental research part 2: survey research surveys. Determine how people feel about a particular subject. Provide opportunity to examine correlations among participants responses to look for possible patterns of cause and effect such as does bullying in childhood cause problems in the future. Avoid redesigning them and can compare with previous studies. What do i expect from the questionnaire? what do i expect to accomplish. sometimes researchers begin studies without thinking of the purpose of it. Types of questionnaires open-ended questionnaires: one that the respondents answer in their own words. More likely researcher will discover something non-anticipating. Hard to code makes data analysis messy close-ended questionnaires: one that limits the respondents to certain alternatives. Easier to code and analyze fewer off wall responses. *flexibility of open-ended questions makes them more useful for small scale and preliminary studies whereas the standardization of close-ended questions makes them more suitable for larger studies.

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