Psychology 2800E Chapter Notes - Chapter 9: Randomized Response, External Validity, The Literary Digest
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Closed-ended question: one that limits the respondents to certain alternatives: the standardization makes them more suitable for large studies, advantages, easier to code and analyze, few off-the-wall responses, respondents don"t need to be as articulate, disadvantages: Beware of acquiescence bias: the tendency to agree with a statement on a questionnaire, regardless of its content, can be caused by questionnaires with all binary close-ended questions such as true/false. 2: results in participant agreeing with a statement and its opposite. Administering questionnaires: face-to-face, advantages, direct respondent"s attention to material and motivate thorough answers, guarantees order in which items are asked, visual aid to clarify question. Impossible to tell how serious respondents took it: computerized, advantages, convenient, easier to control who it goes to, consistent (all questions asked in order, none skipped, computer prompts interviewer to check invalid responses, more diverse respondents, disadvantages: