Psychology 2990A/B Chapter Notes - Chapter 7: Rorschach Test, Focus Group, Projective Test
2 Dec 2014
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Industrial psychology is the psychology of consumerism and advertising for business"s to try to condition or predict responses of their consumers. Ather qureshi: sometimes in face-to-face groups, one individual"s opinion may dominate others as they speak one at a time. You don"t have this issue in online meetings: when dealing with sensitive topics such as a health issues, the privacy and anonymity of an online session enables people to speak more candidly. (candidly = valid) You"re whatever they want you to be: focus groups typically don"t let be in a focus group if you"ve been in one of the last 6 months. Ather qureshi: he figured out why a packaged cake mixes, that had everything: sugar, flour, shortening, and dried egg, and to just add water, stir, pour in a pan, and bake, however, consumers rejected it. They are also other issues: stores in different locations attract customers with different needs and income levels.
